This Domain is Not for Sale!

Today I decided to keep reesa.me, the domain name I had registered on a whim, at least for another year. At less than $10, it was a terrific deal when I first bought it, but now costs more than $20 a year to renew. I fell for the “limited time offer” sales pitch that said DotMe was going to be the hottest domain name extension ever. But DotMe does not seem to be gaining widespread acceptance. Ah, well …

On the other hand, one domain name that’s growing in popularity, rather than fading into oblivion, is .MOBI. It’s great for restaurants and other businesses whose customers are likely to go to their website from an Internet-ready cell phone. Its name comes from the word “mobile” as in mobile device, mobile Web etc.

The .Mobi domain name was approved by the international domain name registry, ICANN, in 2005 and first became available for public sale in 2006. Originally sponsored by Microsoft, Google, Nokia, Ericsson, Samsung and other technology concerns, Afilias acquired dotMobi early this year.

DotMobi worked with the W3C Mobile Web Initiative to help determine best practices and standards for achieving good user experiences on mobile Web-enabled devices. The mobiReady testing tool evaluates whether your website is ready. It used to be a requirement that .mobi sites be optimized for mobile devices but from what I hear, this is no longer enforced.

If you have been thinking about getting a DotMobi name, click Sheer Domain Names because they’re on sale today. Yay!

The new .CO domain name extension is being hyped as a must-have for all business websites. But is it worth the inflated price?

It’s the latest domain name extension to be opened to the public worldwide. Domain name registrars have been hyping the “.CO Landrush” and have even extended this “pre-registration” period an additional three days, to July 16.

In the days of the 1849 California Gold Rush, more miners went bust than boom when seeking that elusive gem stone. Will .CO turn out to be another case of Fool’s Gold?

The fee to reserve a .co name during the Landrush ranges from about $230 to $300 for the first year. I wonder what all the fuss is about. Do business owners who already have their .COM name really need to add a .CO version? And if you really do, can you wait for the general availability period and grab it at a less excessive price ($30 after July 20)?

Or better yet, should you ignore the hype and wait a year or two for the price to settle down to a more reasonable rate like $15 a year?

Let’s look at the hype and the history behind .CO. The .CO domain name extension is the country code of Columbia and this year for the first time, registration has opened to anyone in the world. A partnership between a Columbian and an American company called .CO Internet SAS administers the name. The company  is not under the jurisdiction of ICANN (the organization that manages the assignment of domain names) but they have agreed to follow ICANN guidelines.

Domain name registrars are calling .CO a “secure, sought-after domain.” They say it’s “poised to become the world’s next premier web address.” Hmmm. Didn’t I hear that about the .BIZ domain name a few years ago?

.CO’s offering to the world was phased in starting with existing registrants and Colombian trademark owners. We’re now in the soon-to-end Landrush phase, where anyone who doesn’t mind paying the aforementioned high price can reserve a .CO name. But if more than one person applies for the same name, ownership will be decided through an auction. In this case, the loser’s money (minus an application charge) will be refunded.

Ay-yi-yi, is it worth all the fuss? Reminds me of a similar hype when .BIZ was created in 2001 as the first of a group of new  ICANN- approved domain names. It was touted as the ultimate name for business websites and predicted to become widely adopted as a recognizable domain name extension. It was also expensive.

Now we see the price of a .BIZ name has decreased to the same level as .COMs — but its popularity and recognition is nowhere near the universally accepted.COM.

So rush if you must. But if you can wait until July 20, you’ll face a lot less buyer’s remorse should .CO turn out to be a gold miner’s curse — just another flash in the pan.